Head of Nordic Marketing & Product Management


Technology Intensive Company




- Drive brand awareness, marketing activities and support sales BtB and BtC in Nordic region

Recently our client has launched a new strategy describing how they will grow the company to lead the industry with focused and innovative solutions. Our client will accelerate growth by focusing efforts on the right opportunities in the market, by investing in growing business and by making offerings clear to customers. One of the strategic initiatives is “Building Strong Brands” which directly links to  marketing and product management efforts, which is on top of the agenda in the organization.


The position as Head of Nordic Marketing & Product Management is located in the company´s Nordic sales company. The Marketing & Product Management team is overall responsible for supporting the Nordic sales company on product and marketing activities, information campaigns etc.


The Position

As Head of Nordic Marketing & Product Management, you will be responsible for development and execution of the local Marketing plans and their alignment with regional sales objectives and guidelines from Global Marketing. Part of is to drive brand awareness and marketing activities across the Nordic region supporting the sales activities in the business units. You will lead an international team consisting of 13 employees on 5 different locations. 9 employees – in roles as Product Managers, Graphic Designers, Online Specialist, CRM Specialist and Training Consultant – are based in Denmark supported by local marketing coordinators in Sweden, Norway and Finland.


There will be close interfaces to several internal and external stakeholders in the position, e.g. local Sales and Service Management, Group Global Marketing, advertising agencies, media production, printing etc. The position is part of the Nordic Management team and reports to Senior General Manager for Nordics. Key responsibility areas for the position are described below. Some tasks are handled by your direct reports while you also handle some of them yourself:

·           Budget responsibility for Nordic Marketing budget

·           Create strong brand awareness, BtB and BtC, across the Nordic region

·           Develop and execute effective campaigns, newsletters, brochures and other sales              materials

·           Support sales organization with accurate and up  to date product information

·           Coordinate and plan  participation in exhibitions across the Nordic region

·           Create and implement innovative digital marketing programs and campaigns

·         Liaise with Global  Marketing organization to  ensure alignment with global brand  guidelines

·         Lead, inspire and coach the Nordic Marketing & Product Management team in its way to  reach objectives

Location of the position is in Copenhagen. Travel activity in the job is estimated to 20-30 days a year to the Nordic countries.


Ideal Candidate

The ideal candidate holds a Master’s degree within business, marketing (e.g. Cand.merc.), economics or similar. With the right experience described below a Bachelor degree (e.g. HD) could be sufficient.


The Head of Nordic Marketing & Product Management possesses the following experience and qualifications:

·          At least 5-10 years of experience from relevant marketing positions from either a large corporation or agency. At least some of your experience is with people management in which you excel

·          Preferably both BtB and BtC experience where BtB is most important for this position

·          A strong understanding of, and practical experience in, marketing on a strategic, tactical  and operational level. Preferably, you have worked with marketing close to markets and  sales functions

·          Ideally  some level of international experience

·          Experienced Microsoft Office user

·          Fluency in oral and written  English


Personal characteristics and competencies are extremely important for this position. Some of the most important are:


·         A creative, visionary and inspiring personality always striving for improvement

·         Strong analytical abilities, business acumen and sales focus

·         A structured and reliable personality in order to effectively plan and carry through

·         Strong interpersonal and communication skills supported by an outgoing personality enabling you to build cross-functional relations

·         A self-starter with high drive thriving in an international environment

·         Good leadership skills in order to prioritize activities and at the same time develop and motivate people


Our Client Offers

A position as Head of Nordic Marketing and Product Management where you will be part of Nordic Management Team and work very close to the markets and sales which will give you the opportunity to see a very visible impact of your effort. In the role, you will also work with both BtC and BtB brand in a company with many interesting product launches. As Head of a team with 10+ employees, you will have a significant span of control further enhancing your people management skills. The compensation and benefits package will besides a fixed salary include bonus and company paid pension scheme.

Focus Recruitment
H.C. Ørsteds Vej 50 C, 5.
1879 Frederiksberg C
Tel: +45 70 20 92 15
Mail: info@focus-recruitment.dk