Copywriter - native English speaking - for Brand Studio


Milestone Systems




- Conceptualize, shape content and tell engaging stories at a native English level that inspires and persuades

Milestone Systems is a global leader within open platform video management software (VMS) for IP network-based video surveillance, dedicated to deliver high quality business video platform software, in which our community of hardware and software partners can integrate their video solutions for security and beyond security purposes. Our objective is to improve our community customers’ organizational processes and safety level through the management, integration and distribution of digital video data.

Based on a true open platform, XProtect® VMS enables integration with the industry’s widest choice in cameras and best-in-class business solutions, such as access control and video analytics. Milestone XProtect® VMS supports 8,000 cameras and hardware devices and is powerful, reliable, easy to use and proven in more than 150,000 installations worldwide. Milestone Systems’ open platform community is a network of over 10,000 resellers and integrators who integrate their products and applications with Milestone Systems’ video software platform. Milestone Systems’ solutions are available in most countries around the world, with regional offices and sales representatives in more than 25 countries. Milestone Systems was founded in 1998 and has been a stand-alone company in Canon Group since 2014. www.milestonesys.com


Milestone Systems is a global market-leading provider of video management solutions and a growing company always working hard to create new and inspiring content across all channels. The Copywriter is a part of the Creative team in Brand Studio, one out of 4 teams in Global Marketing and Communications under the VP of Marketing and Communications. The Global Marketing and Communications department is responsible for driving marketing and developing marketing communication to build and strengthen the Milestone brand and business. It consists of highly qualified creative people and marketing specialists.


You will work as the only Copywriter in Brand Studio – giving you a lot of responsibility – together with a talented team of 12 graphic designers, art directors, video specialists, project managers and freelancers who have agency and marketing backgrounds. In addition, you will have 20-25 other marketing and communications specialists as colleagues within Global Marketing and Communications divided into the teams: Marketing Excellence, Digital Marketing and Global Communications (internal and external communications). In other words, a global Marketing organization of significant size and impact.


Brand Studio is responsible for building and strengthening the Milestone brand and business with creative vision increasing overall brand awareness, reputation and engagement across media and platforms – towards partners, end customers and employees. The team drives the global brand value proposition and implement creative and innovative brand experiences, campaigns and activities across all relevant touchpoints. The Brand Studio team acts as an agency within Milestone Systems, which further Milestone’s voice and vision through strategic storytelling and visuals.


Role and Responsibilities

As Copywriter, you will be responsible for conceptualizing communication materials that are aligned with Milestone’s business and marketing strategies. You will also help define, evolve and express brand strategy and experience across all categories. You express ideas and tell stories across a variety of media channels and platforms, writing to different audiences; partners and end costumers, with the overall aim and KPI; creating engagement and securing more and better qualified leads.


You will work closely with fellow creatives and external stakeholders to achieve excellent communication and marketing results. Your tasks will require a solid background in writing for marketing and a solid understanding of messaging documents. Proven ability to conceptualize and tell stories creatively is also essential. The position reports to Head of Brand Studio whom reports to VP of Marketing and Communications. Your overall responsibilities include:

The position is located at
Milestone global headquarters in Brøndby, just outside of Copenhagen. You should expect around 5-10 days of travel a year to visit offices and customers.


Qualifications and Requirements

To succeed in this position the right candidate has:



Personal characteristics and competencies are also vital in this position, which includes:


Milestone Systems offers


Interested in the position?

Focus Recruitment supports Milestone Systems with the search process. If you find interest in the position, please contact Partner at Focus Recruitment, Steffen Marstrand, sma@focus-recruitment.dk / 5051 9215.

Please note that it is a pre-requisite to have a valid Danish work visa.

Focus Recruitment
H.C. Ørsteds Vej 50 C, 5.
1879 Frederiksberg C
Tel: +45 70 20 92 15
Mail: info@focus-recruitment.dk