Titel
Customer Insight Manager
Virksomhed
Nilfisk A/S
Frist
Lukket
Indhold
Nilfisk
(
www.nilfisk.com
) is a global company
with headquarters in Denmark. We have sales companies in 45 countries and with
an additional strong distributor network. Nilfisk markets and sells its
products in more than 100 countries worldwide. We are one of the world’s
leading manufacturers of professional cleaning equipment, with around 5,500
employees and an annual turnover of EUR 918 M in 2014.
Main product lines are
professional scrubber dryers, sweepers, vacuum
cleaners, and high pressure washers.
Nilfisk is a part of the NKT Group listed on the
Copenhagen Stock Exchange.
Nilfisk
was founded in 1906 as P.A Fisker & Nielsen, the names of the two founders.
As early as 1909, the innovative P.A Fisker recognised the need for a modern,
portable cleaning aid - and the Nilfisk vacuum cleaner came into being. Since
then, many developments have taken place: Nilfisk has always made quality a top
priority while keeping in step with times.
A
large part of Nilfisk revenue
is derived from BtB sales while a minor part is
from BtC sales.
Recently,
Nilfisk has launched a new strategy “Accelerating Growth” describing how
Nilfisk towards 2018 will grow the company to lead the industry with focused
and innovative solutions. Nilfisk
will accelerate
growth by focusing efforts on the right opportunities in the market, by
investing in growing business and by making offerings clear to customers. One
of the strategic initiatives is “Building Strong Brands” which directly links
to the Global Marketing organization.
The purpose of Global
Marketing is making business impact by delivering value to customers and the
ambition is to
be instrumental for increasing
Nilfisk growth & market share by acting as visible and passionate customer
agents throughout the organisation.
Global Marketing is responsible for
developing global insights about customers and market and to assist the
organisation in turning these insights into relevant brand value propositions,
powerful marketing communication, valuable offerings and great customer
experiences throughout the customer journey.
Global
Marketing consists of 3 teams: Marketing & Brand Management, Online and
Market Intelligence & Customer Experience in which vacant position as
Customer Insight Manager is located.
To support a
vital part of Nilfisk´s future strategy Nilfisk is seeking a Customer Insight
Manager in order to amplify an increased customer focus throughout the
organization – in particular in Marketing, Product Management and R&D.
You will be part of a small team passionate about
customer insights & customer experience. In the team, Net Promoter Score
(NPS) is applied to track customer satisfaction. Quantitative and qualitative
research methods goes hand in hand in the team´s effort to produce vital value
adding insights. However, for this position solid qualitative skills are
necessary in order to analyze and understand customer behaviour.
The Position
As Customer Insight Manager, you
will portrait the market, customers and competitors. You monitor trends and
bring experiences from the outside world into Marketing, Product Management, R&D
and other parts of the organization.
Being “voice of the customers”,
you provide valuable insights required to tailor solution offerings for
specific customers, segments and industries. Key responsibility areas for the
position are described below:
·
Drive customer focus and experience management
· Segmentation and customer profiling
· Customer & market research to provide valuable insights through e.g. figures, research, cases, studies, documentary etc.
· Monitor market trends and provide trend framework and yearly report
· Competitor intelligence
· Project- & stakeholder management and communicating insights in order to promote customer centricity and awareness in the organization
This Cusstomer Insight Manager position gives you the opportunity to act as the voice of the customer and thereby a
vital link between the outside world and Nilfisk´organization. Communication of
customer & market insights are crucial for the ongoing success of Nilfisk.
Working in a company with more than 40 product launches per year and with global HQ in Denmark makes it hard to find a place more interesting to work with customer insight management. Location of the position is Nilfisk headquarter in Brøndby. Travel activity in the job is estimated to app. 30-40 days a year.
Ideal
Candidate
The ideal candidate holds a Master’s degree within business,
marketing (e.g. Cand.merc.), sociology, anthropology, psychology or similar.
The Customer Experience Manager possesses the following experience and qualifications:
· At least 3-5 years of succesful customer insight and / or market research experience from either a large corporation or agency - ideally from both
· Project management skills
· Solid skills within qualitative research methods
· Ideally some experience from BtB
· Microsoft Office, in particular Excel skills on an advanced level
· Fluency in oral and written English
Personal
characteristics and competencies are extremely important for this position.
Some of the most important are:
·
Curious personality
with great empathy and desire to understand others
·
A self-starter with
high drive thriving in an international environment
·
An excellent
communicator enabling you to provide insights
·
Strong interpersonal
skills supported by an outgoing personality helping you to build
cross-functional relations
·
Business acumen making
it easy for you to apply insights in a corporate context
·
A structured and
reliable personality supporting you in planning and executing
·
A analytical mindset
with strong analytical abilities